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1 for 1 Diaper Matching to address Diaper Need

We Believe in giving back

Through our partnership with the Good+Foundation, we donate a premium Believe Diaper to a U.S. family in need for every one you buy.

Believe Diapers donated to 70,000+ families in need

We Believe in quality without compromise

We challenged ourselves to create the best diaper for your baby keeping health and comfort first in mind.

Super Absorbent

Natural wicking action keeps the wetness away from your baby's skin.

Wetness Indicator

No more guessing! A vertical blue line means it's time for a change.

Soft & Comfy

Made from the softest, natural materials. We went out of our way to create the best fit for your baby.

Belly Button Cutout

Comfortable cutout design to avoid irritation on newborns.

We Believe in caring for your baby and the planet

We go beyond conventional eco-friendly standards to lighten our footprint as much as possible – because Earth is a mother, too!

Buy Now Read Our Sustainability Promise

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While some families firmly believe that their baby should only sleep in a crib in their own room, an increasing number are participating in a range of sleep practices from co-sleeping to bed sharing. Let’s discuss what it is, why you may or may not choose to practice it, and how to do it more safely.
With the weight you carry as a parent, it is okay to ask someone to bench you in parenting. It is okay for you to feel overwhelmed with your responsibility as a parent. And it is okay to be supported in your role and responsibility as a parent. You do not have to do it alone

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