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1 for 1 Diaper Matching to address Diaper Need

We Believe in giving back

Through our partnership with the Good+Foundation, we donate a premium Believe Diaper to a U.S. family in need for every one you buy.

Believe Diapers donated to 40,000+ families in need

We Believe in quality without compromise

We challenged ourselves to create the best diaper for your baby keeping health and comfort first in mind.

Super Absorbent

Natural wicking action keeps the wetness away from your baby's skin.

Wetness Indicator

No more guessing! A vertical blue line means it's time for a change.

Soft & Comfy

Made from the softest, natural materials. We went out of our way to create the best fit for your baby.

Belly Button Cutout

Comfortable cutout design to avoid irritation on newborns.

We Believe in caring for your baby and the planet

We go beyond conventional eco-friendly standards to lighten our footprint as much as possible – because Earth is a mother, too!

Buy Now Read Our Sustainability Promise

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Creating a baby-safe play pen can be rewarding for both you and your baby. You’ll be able to engage in play and allow your baby to explore their world while stimulating development. Here's how!
Here are three organizations dedicated to supporting mothers, fathers, and babies with many of the basic, yet unaddressed needs they are faced with everyday. They are making a difference and providing the foundation for a better future for these families.

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