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We Believe in giving back

Through our partnership with the Good+Foundation, we donate a Believe Diaper to a U.S. family in need for every one you buy.

Believe Diapers donated to families in need

We Believe in quality without compromise

We challenged ourselves to create the best diaper for your baby keeping health and comfort first in mind.

Super Absorbent

Natural wicking action keeps the wetness away from your baby's skin.

Wetness Indicator

No more guessing! A vertical blue line means it's time for a change.

Soft & Comfy

Made from the softest, natural materials. We went out of our way to create the best fit for your baby.

Belly Button Cutout

Comfortable cutout design to avoid irritation on newborns.

We Believe in caring for your baby and the planet

We go beyond conventional eco-friendly standards to lighten our footprint as much as possible – because Earth is a mother, too!

Buy Now Read Our Sustainability Promise

“We’ve tried a half dozen diaper brands since my 14-month old son was born, and when Believe sent us their diapers to try, they immediately became our favorite ((it’s what’s in our diaper caddy right now)! I love that they are white, high (no blowouts!), and best of all, I feel good knowing by supporting the brand, I’m helping another family. It’s truly a win-win.”

-Heather M., New York


Our Happy Parents